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Marketing Performance Measurement (MPM)
- A customized one-day seminar that brings marketing ROI into your company. In this seminar we teach your team how to build the MPM model. We then engage the team in drafting a model for your company. At the end of the day, your team has a working plan for MPM. Click here for course outline.
- An assessment of your company's MPM capabilities and resources. We look at your organization, processes and technology to identify critical success factors and give you a roadmap for going forward.
- We work directly with your team to build an MPM system. With this option we will do the assessment, produce the roadmap and work with your team to equip the organization, design the processes and choose technology that best suits your situation.
The 2-Week-PinPointer
The Harris Group's 2-Week-Pinpointer is a modular approach to evaluating, critiquing and quickly improving selected aspects of a company's marketing. This service is the fastest approach available from a consulting firm for identifying and creating immediate and sustainable marketing improvements.
Modules include marketing strategy, product marketing effectiveness, web & internet marketing effectiveness, public and analyst relations and more. We use the most current assessment tools and include interactive sessions to quickly orient and coach your team to actionable next steps. This service delivers the maximum possible impact using only short-term consultant involvement in your company.
 Click here for module details...
Marketing Overhaul
The Overhaul Service includes the 2-Week Pinpointer plus hands-on assistance in removing execution roadblocks, fixing or establishing marketing processes and driving action.
This is for clients requiring additional assistance beyond the evaluation, recommendations and coaching given in the 2-Week-Pinpointer. Examples of projects include:
- Re-designing and deploying marketing organizations
- Rapid creation and execution of marketing and launch plans
- Design and deployment of customer loyalty and retention programs
- Reducing marketing complexity
- Instilling marketing measurements
- Use of marketing automation to increase marketing ROI
- Rapid outreach to industry influencers
- More...
Guerilla Marketing Day
The Guerilla Marketing Day is a 6-hour program (9 AM to 3 PM), delivered on site, which engages the client's marketing, sales and business development people in updating their marketing knowledge and creating new possibilities for their company, products/services and team.
Your team learns best through hands-on creation of executable strategy and campaigns. THG's Guerilla Marketing Day engages the client's team in creating new and innovative programs that are actionable and sustainable. In the process, the team updates its knowledge of contemporary marketing practices and techniques including fusion, viral and online marketing.
Prior to the workshop, THG works with a team leader to gain insight into key marketing needs.
Interim Marketing Executive
This service is to assist companies during transition periods. When a company experiences transitions such as executive replacement, launching a new division or similar long-term change an interim marketing executive can help keep momentum going. Guiding the team in daily operations, keeping planning and campaign milestones on time and communicating with the CEO are just some of the areas an interim executive can be helpful.
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