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Our focus is helping companies assess their marketing and implement change to substantially improve lead generation, customer aquisition and profitable revenues. Our projects help company leaders install processes, tools and common sense to yield positive ROI on marketing expenditures. We work with top sales and marketing leaders, including CEOs, who enlist our services to better understand, and choose from, the myriad new improvements available to marketing.
We understand branding, marcom, advertising and public relations. We also understand how to select, evaluate and pay agencies.
The Harris Group focuses on reducing marketing complexity, strengthening teams, locating hidden or overlooked profit opportunities, identifying and removing execution roadblocks and driving profitable campaigns.
There's always room for improvement and to drive a better marketing ROI.
MICHAEL HARRIS, PRINCIPAL
 I graduated with an MBA in Marketing and Finance from Vanderbilt University in 1986. My first job was with a $500 million Fortune 500 consumer durables manufacturer that was losing ground quickly to marketing problems and Far East competition. I was assigned to work alongside Bain & Company, the management-consulting firm, on the turnaround.
I learned how marketing change was done, emphasizing urgency and ROI. In the course of 18 months I assisted the VP marketing any way I could by helping prune the product line, establish far greater parts commonalities, create national television advertising campaigns to gain big retailer buy-in and design meaningful promotions that included partnering with well-respected brands . Combined, these efforts resulted in a $15 million operating profit improvement and a two percent market share gain in 24 months following several years of sales, profit and market share declines. Within six months of the turnaround the company was sold handsomely to a British conglomerate and is now a $1 billion consumer hard goods manufacturer competing successfully in a rigorous marketplace.
I have been involved in marketing change management ever since, in both industry and consulting. In one example, as a director of marketing I led a large consumer electronics division at a $30 billion Dutch electronics giant from six years of consecutive losses in revenue, gross margin and market share (and imminent shutdown) to a $12 million improvement in operating profit in 24 months, plus a vigorous and renewed brand reputation in that category.
I have since applied the same principles and techniques in information technology, Internet services, commercial products and others. In each case I found that the processes, techniques and emotional capital factors required for successful change bear a remarkable resemblance, regardless of industry.
Substantially improving lead generation, customer acquisition and higher revenues from better marketing is rarely easy. My team and I can help you identify and sell-in substantial improvement projects that might otherwise be blocked by current structures.
Call me today for a free discussion.
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