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The Harris Group's 2-Week-Pinpointer is a modular approach to evaluating, critiquing and improving a company's marketing. This service is the fastest approach available from a consulting firm for identifying and creating immediate and sustainable marketing improvements. Modules 1-4 are available in the 2-week format.
MODULE 1: MARKETING STRATEGY AUDIT
This module of the 2-Week-Pinpointer is a systematic audit of the marketing strategy that:
- Uses an "expert system" software tool that saves weeks of executives' time
- Yields dozens of actionable ideas to strengthen competitive capabilities
- Allows clients to view their marketing strategy through models created by Michael Porter, Philip Kotler and other well-known market strategists
- Clearly maps competitive strengths and weaknesses
- Gives products, services, divisions or companies a success potential rating in 11 key areas
- Systematically challenges or validates thinking
- Shows ways to leverage strengths and compensate for weaknesses
- Gives companies and organizations a documented platform from which to launch change...whether annual adjustments to plans or a major overhaul
- Produces investor and board quality presentation materials for explaining marketing strategy
 Click here for more details, including samples of output...
MODULE 2: PRODUCT MARKETING AUDIT
This module gives hands-on guidance for immediate improvements to corporate and product marketing.
- Gauges overall marketing campaign and sales promotion effectiveness
- Sufficient quantity & types to drive enough leads to meet sales forecast?
- Sufficient quality to generate high response and acceptable marketing ROI?
- Reviews collateral material effectiveness
- Meets performance criteria in areas of creativity?
- Justifies budget and time allocated for it?
- Advertising effectiveness
- Direct marketing effectiveness
- Trade show effectiveness
- Product marketing ROI
Click here for a ROI example...
MODULE 3: WEB & INTERNET MARKETING
Is your company achieving sufficient return from its internet marketing efforts? This module yields:
- A clear picture of current internet marketing results and ideas for improvement
- A website usability review that evaluates ease of use, content, navigation and design.
- Actionable ideas for increasing internet campaign effectiveness
- A search engine optimization review and new ways to take advantage of this technique
- Your internet marketing ROI
Click here for an example in PDF format...
MODULE 4: PUBLIC & ANALYST RELATIONS
Are you using the persuasive power of public relations advantageously? This module gives your company:
- A clear picture of current PR effectiveness, including press and analyst relationships
- New and powerful ways to take advantage of today's PR tools and methods
- Ideas for strengthening creativity and the entire PR process
- Powerful ways to get outstanding product or service reviews by the press
- PR ROI
ADDITIONAL MODULES
- Positioning
- New product or service development
- Marketing organization
- Market Research
- Managing product lines and brands
- Channel management
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Principal Contact: Mike Harris
Direct Telephone: 858-481-8665
Fax: 858-605-6682
mike.harris@harconllc.com |
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